The North Stand at Birmingham's Alexander Stadium will be renamed to honour Great Britain track star Matthew Hudson-Smith during August's European Athletics Championships.
Olympic silver medallist Hudson-Smith, who has won four European titles, was born in nearby Wolverhampton.
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The 31-year-old attended a surprise unveiling of the Matthew Hudson-Smith Stand, with his family present, plus his first coach Sharon Morris, Team GB 4x400m team coach Martyn Rooney and local dignitaries.
"It caught me off-guard walking in to see the stand is going to be named after me, and it was a special moment to share it with my family," said Hudson-Smith.
"It's just an indication of all the hard work I've put in and to get a stand named after me is the icing on the cake of a great career and now I want to add more to it at Europeans."
Hudson-Smith has twice won individual gold in the 400m at the European Championships, in Berlin in 2018 and in Munich in 2022.
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He also won 4x400m gold in Zurich in 2014 and repeated the feat eight years later, while he also has three other podium finishes at the championships.
The Birchfield Harriers athlete missed out on Olympic 400m gold by four-hundredths of a second in a dramatic finish at Paris 2024, but he was unable to reach the World Championship final in Tokyo last year.
He started his 2026 outdoor season last month with a second place in the 400m in the Diamond League at Rabat.
The European Athletics Championships, the first to be held in the United Kingdom, will run from 10-16 August in Birmingham.

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